Cartier’s watchmaking journey began with a revolutionary breakthrough: in 1904, it created the Santos watch for aviator Alberto Santos-Dumont, the world’s first modern wristwatch that replaced traditional pocket watches. This pioneering spirit has been passed down, making Cartier a leader in shaping the modern watch industry. Over the years, the brand has seamlessly integrated jewelry craftsmanship into watchmaking, forming a unique style that balances elegance, innovation and practicality.

Iconic collections define Cartier’s timeless charm. The Santos series, with its distinctive square case and exposed screws, retains the aviation heritage while evolving into a classic for daily wear. Launched in 2007, the Ballon Bleu de Cartier draws inspiration from hot air balloons, featuring a rounded pebble-like case, a sapphire crown nested in a metal arch and soft Roman numerals, embodying romance and elegance. The Calibre de Cartier series showcases the brand’s technical prowess, equipped with in-house 1904MC automatic movements, a tribute to the birth year of the first Cartier wristwatch.

Design and craftsmanship are the core of Cartier’s success. Its watches feature iconic elements: delicate Roman numerals, blue steel Breguet hands and hidden brand logos on dials, reflecting meticulous attention to detail. In terms of craftsmanship, Cartier’s in-house movements (such as 1904MC and 1847 MC) boast 48-70-hour power reserves, precise timekeeping and exquisite decorations like Geneva stripes. The brand also excels in gem-setting, turning watches into wearable art with top-quality diamonds and skilled inlay techniques.

Today, Cartier watches transcend trends, seamlessly adapting to formal occasions and daily life. From the avant-garde Crash series to the elegant Tortue series, each piece carries the brand’s century-old heritage and artistic essence. More than luxury timepieces, Cartier watches are a testament to timeless taste, witnessing important moments in life and remaining an eternal symbol of elegance in the watch industry.