Officially launched on June 4, 2024, the new home jersey headlines Tottenham’s “Time to Rise” campaign, fronted by lifelong fan and actor Mathew Horne. True to the club’s identity, it retains the iconic Lilywhite base while reintroducing full navy sleeves—a nostalgic nod to some of Spurs’ most memorable kits from the past. The design balances retro charm with contemporary style, featuring a bold collar and subtle striped details that echo the team’s glorious history, including their 1963 European Cup Winners’ Cup triumph.

Visually, the jersey exudes sophistication with clean lines and meaningful details. The club’s iconic cockerel crest, a symbol of Spurs’ identity, is prominently embroidered on the left chest. Nike’s swoosh in navy adorns the right chest, while long-term main sponsor AIA’s logo is displayed centrally in white, blending seamlessly with the Lilywhite base. A small “Spurs” lettering is subtly printed on the back neck, reinforcing team pride for players and fans alike.

Performance takes center stage with Nike’s Dri-FIT ADV technology. The innovative fabric is engineered to keep players cool, light, and dry during intense matches, with strategic breathability zones enhancing comfort and mobility. Notably, the 2024 home jersey is sold without sleeve partner logos, focusing purely on the club’s classic aesthetics. The replica version maintains the same design integrity, making it accessible to fans worldwide.

Debuting on July 17, 2024, in the pre-season clash against Hearts, the jersey quickly became a fan favorite. More than just matchwear, it bridges Tottenham’s rich heritage and future ambitions, embodying the unity between the team, its legends, and supporters. Available exclusively via the club and Nike stores, the 2024 home jersey is a testament to Spurs’ enduring spirit and commitment to excellence on and off the pitch.